As I start to write this I'm not sure where I'm headed but thought I'd share the process of using metaphors contained within someone's language to try to solve the problem its describing.
The Spend Matters headline read "GPS and Cabinet Office procurement – more integration to come, says Crothers" and went on to quote Bill Crothers, Government CPO at the Cabinet Office, as saying "... different components of the commercial landscape that are not necessarily integrated."
So I got to wondering what an integrated landscape would be like in reality (ie in nature) and then we can explore together how these map (excuse the pun :-)) across into how to have an integrated commercial landscape Bill was referring to - because I'm not sure many people are liking the option he proposed.
The key when using the #landscapingyourlife process is to stick with the metaphor for as long as possible. In this case sticking with exploring the integrated natural landscape and not a commercial one. A bit like when we're conducting the research and analysis phase for a category. It's no use making assumptions and jumping to conclusions until all the data is in.
So stick with me, and notice what you notice as you read further, as I share the thoughts and insights that appear as I explore an 'integrated landscape' from my lounge and a road atlas of Britain!
As it's impossible to view the whole landscape at once I automatically thought of a map. Remembering of course that the map is not reality only a representation of it. The map I had to hand was a road atlas of Britain. It is however out of date and a little worn!
So I'm already wondering if I can get a sense of integration when I don't even have an accurate and up to date picture of the whole? For example I know the new forth road bridge would be shown on a new map with completion date some date in the future.
The first page I turn to has a map that shows the bigger picture but not how all the component parts connect with each other. Each major city simply a blob!
The next size map has the Britain split in 2. It clearly shows the blue lines of motorways connecting major hubs and the linking A roads, but big gaps of blankness of unconnected space in between. So still a disconnect I suspect.
If I drill down I keep getting more detail but smaller areas covered. A greater sense of integration within that small area but greater loss of integration with the whole.I'm currently not getting a sense of what an integrated landscape looks like and start to wonder if it's possible other than for specific areas within the whole as shown above.
This is where doing this alone has its weakness as I'm not sure where to go next and in groups it's easier to feed on each other's ideas...
I will give it a go none the less...initial thoughts I soon discounted included:
I would love to read what you took from this slightly different way of looking at the situation. Not quite what I was expecting but then it would need to be Bill who makes the assessment of its value, as it was his metaphor I explored.
Landscaping Your Life
Inspiring change inside and out